hey there!

Welcome to this sweet little corner of the internet.

I’m Rachel, and I started batter + bloom in March 2021 a few months after getting laid off amid cuts at the magazine I worked at. I studied journalism in college and have worked as a writer for 7+ years, but creating my own little world and making pretty things from scratch is what I’ve always been drawn to.

In fact, I initially sold handmade greeting cards at age 10, first to my grandma and then at the local library. (I was pretty excited for my big break until a boy ran up, stole my toy cash register, and tried to run to his mom’s car with it. She made him bring it back and apologize, lol.) After a couple short-lived detours into jewelry making and fashion design I then started whipping up cupcakes in my teens and stuck with it over the next decade as I saw that a little butter and frosting never failed to make anyone’s day brighter. Also, I’m 100% addicted to sugar so it was a great excuse to eat cake batter all the time.

These days I bake cupcakes, cookies, and other desserts in my licensed home kitchen in Somerville, as well as design playful digitally illustrated greeting cards. I like to think sweet treats and a cute conversational card make for the perfect gift pairing, but I also sell my creations separately online, in stores, and at pop-ups all over Boston. I take on a small number of custom bakery orders per month for celebrations big and small, too.

When I’m not baking, designing, or working as a freelance writer, you’ll find me roadtripping around New England, impulse buying things I don’t need at Target, or perusing one too many dog adoption sites.

If you’re interested in requesting a custom order, hosting b+b for a pop-up, or just want to say hello, you can reach me at hello@batterandbloom.com. For updates, follow along on Instagram: @batterandbloom.

Hope to hear from you soon!

x Rachel